American Heritage Credit Union was recently honored regionally by the Philadelphia Direct Marketing Association and CrossState Credit Union Association with multiple honors for excellence in member communications as well as business development efforts. Additionally, CUNA named American Heritage as the recipient of the first-place award for the 2022 Dora Maxwell Social Responsibility Service Category for our community outreach programs and the impact made by the Kids-N-Hope Foundation. This is the 29th time that American Heritage has been honored at the state level with the Dora Maxwell Award.
Philadelphia Direct Marketing Association Benjamin Franklin “Benny” Awards
For nearly 50 years, the Philadelphia Direct Marketing Association (PDMA) has bestowed Benny Awards to regional agencies, corporations, and non-profits for excellence in direct response marketing as well as digital communications. At its recent annual awards ceremony, American Heritage was honored with six Benny Awards in the following categories: Sales Enablement Campaign for Financial Wellness, Interactive Advertising: Online Chanel Video for the “Meet VANA” Commercial, Interactive Advertising: SEO/SEM Campaign for Digital Marketing, Interactive Advertising for Business Development Efforts and Workplace Partner Landing Pages, B-to-B Integrated Media Campaign for the Nu Direction CUSO Lending Campaign, and Website Creative for the Learning Center.
CrossState Credit Union Association “MIC” Awards
CrossState Credit Union Association serves over 500 credit unions across New Jersey and Pennsylvania since their formation in the 1930s. As one of the largest regional credit union trade associations in the country, CrossState provides a strong, vibrant climate for credit unions. The MIC Awards were presented at the annual Evoke Marketing Conference for outstanding achievements in marketing and communications throughout 2021. American Heritage was honored with five MIC Awards in the following categories for over $200 million in assets: .com Award for Best Website, Extra! Extra! for Best Newsletter, It’s Electric! for Excellence in Digital Marketing, The Chronicle for Best Annual Report, It’s Who You Are for Brand Identity, as well as Marketing on a Shoestring Budget.
CUNA 2022 Dora Maxwell Social Responsibility Service Award
The Dora Maxwell Social Responsibility Recognition Award honors credit unions for their charitable contributions in their communities since 1987. The award is named after early credit union pioneer Dora Maxwell, a community activist who committed her life to credit union development, to her community and to serving the underserved. American Heritage was the recipient of 2022 Dora Maxwell Social Responsibility Service Award.
“As a member-owned credit union, we are always striving for best-in-class, cutting edge methods to provide personalized communications to our membership, develop partnerships with local businesses, as well as share the importance of the credit union movement with the greater community,” stated Bruce K. Foulke, President & CEO of American Heritage. “Credit Unions are built on the philosophy of people helping people, and it is an honor to be recognized for our efforts in furthering this philosophy.”
"We are proud to be recognized by our peers in the Credit Union Movement as well as among so many regional organizations for communications excellence and outstanding business development initiatives,” stated Mike Dinneen, Senior Vice President of Marketing for American Heritage. “Credit unions play such an important and evolving role in our society, and we are honored to be recognized in our efforts to communicate that to the members, businesses, and communities we serve.”