American Heritage Credit Union (“American Heritage”) was among more than 180 credit unions nationwide named as a winner of the prestigious Diamond Award. These awards are America’s Credit Unions Marketing, PR & Development Council’s annual competition which spotlights excellence in credit union marketing. American Heritage was recognized by winning the awards for Brand Awareness and Content Marketing specific to financial education.

American Heritage’s Brand Awareness submission focused on its 2025 campaign, “Your American Heritage.” This theme underscored how members are in the driver’s seat of their own unique financial journey, with American Heritage by their side with the products, resources, and education they need to achieve their respective goals. This campaign merited more than 197 million impressions through a variety of mediums, including digital ads, newspaper advertising, radio ads, social media, and more.

The Content Marketing Diamond Award was given to American Heritage for its content marketing specific to financial education. This is a major area of focus seen through the Learning Center on American Heritage’s website, where visitors can read blogs, watch webinars, and use calculator tools to determine their auto loan payment, mortgage payment, and more. American Heritage also implemented a new blog format in 2025, adding in tools like anchor links and accessibility features, such as narration.

“As a member-owned credit union, we continually strive to serve our more than 325,000 members with best-in-class services and personalized communications,” said Bruce K. Foulke, CEO & President of American Heritage Credit Union. “Receiving a Diamond Awards is a major accomplishment within the credit union industry. The two awards we’ve received this year reflect our continued dedication to serving our members and standing as thought leaders within the credit union space, in addition to awarding the impressive efforts of our Marketing team.”

2025 was a record year for the Diamond Awards, with more than 1,480 submissions entered. In all, more than 180 organizations from 42 states were recognized as winners. The Marketing, PR & Development Council of America’s Credit Unions selects the winners amongst submitting credit unions, advertising agencies, and other related associations. The Diamond Awards have celebrated excellence in credit union marketing for more than 30 years.

“We are incredibly proud to have our Marketing team recognized on a national scale with two Diamond Awards from America’s Credit Unions,” stated Adam Remshifski, Senior Vice President of Marketing at American Heritage. “This achievement is a testament to their passion, creativity, and dedication to our mission. Everything they do matters—whether it’s crafting impactful campaigns, sharing valuable financial education, or engaging with our members and communities. Their work helps create new financial opportunities and resources that make a real difference in people’s lives. We celebrate this well-deserved recognition and look forward to continuing to inspire and serve our members in meaningful ways.”

“We are proud to recognize American Heritage Credit Union and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming. “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.” 

To view the full list of Diamond Award winners from 2025, click here. To learn more about American Heritage, click here.